Last Updated on April 11, 2023 by Tabraiz
A website is a place where everyone can get the information they need. However, of course, one particular condition is having a computer, laptop, cellphone, or tablet device connected to the internet such as Spectrum mobile plans. Digital marketing strategy is a very awesome field to connect people with each other.
A website is a collection of many pages that display information on images, text, animation, sound, and a combination. Then, these groups form a series of interconnected structures and are connected to page networks.
A website is a method for displaying interactive information on the internet. The advantage is the linkage system between documents (hypertext) to connect one document and another.
A website, also known as a website, is several web pages with related topics. Then, this page is sometimes accompanied by text files, images, videos, or others.
There is a genius scientist behind the emergence of this website technology. The scientist was named Tim Berners-Lee. He is a computer scientist born in London and g.
Although not an IT consultant, understanding the supporting elements of a website is a must if you intend to develop a company web. That way, you will not experience confusion when you have to discuss it with the development team later.
A domain name, also known as a URL, is a website address in cyberspace. Yes, think of the website as a building. If people want to visit it, that person needs an address to get to the right destination.
Here are some choices of domain name extensions that are generally used in Indonesia.
- .ac.id, usually used for educational institutions.
- .go.id, generally used by government agencies.
- .or.id, pinned for all organizations other than schools, government institutions, and business entities.
- .co.id, used for legal entities.
- .sch.id, used by multi-level educational institutions (SD, SMP, SMA).
- .web.id, intended for business entities, organizations, or individuals operating on the World Wide Web.
If the previous domain name is like an address, web hosting is the house or building. Web hosting is a place to store data to be displayed in the form of text documents, images, videos, statistics, and so on.
Like a house, web hosting has the size and capacity to contain all that data. The amount of this capacity depends on how much web hosting you rent. The bigger the web hosting, the more data can be loaded and displayed.
Scripts/ Programming Language
You must have often heard the term “Programming Language “, better known as Programming Language. This is because this language is always present in the development process, from the web to mobile app development.
HTML, PHP, ASP, Java Scripts, XML, JSP, and Ajax are just ba few examples of programming languages commonly used by developers.
Design is an essential component of a website because it will determine the quality and beauty of the appearance. Whether or not the formation of a website is attractive will undoubtedly impact visitor ratings.
Seeing the importance of website design, many business actors entrust the work to a team of software house experts (software development service providers, ranging from web to mobile).
Even if you’ve provided your domain, hosting, or design, it isn’t very sensible without context, i.e. image, text, and video information that the company wants to share with its customers. Therefore, prepare your company’s web content as informative as possible so that it answers all consumer curiosity.
Publication and Maintenance
This is the last element of a website. When all the details above have been met, the business web is ready to be opened to the public.
It needs to be published to make the web page known and visited. There are many ways to introduce a company’s web page to the public, for example, flyers, billboards, business cards, social media, internet search engines, and others.
Popular Website Types
Before deciding what website to develop, it’s a good idea to study the following types of popular websites.
The first popular websites are social media, such as Facebook, Twitter, LinkedIn, Instagram, and others. This web serves to socialize between one individual and many others online. Not only that, but social media also makes distance and time seem no longer significant obstacles because interactions can occur between individuals from different locations, regions, and countries.
Many entrepreneurs have also recognized the greatness of social media in business development. That is why many ads are found on each social media.
Is the company engaged in the sale and purchase of products? E-Commerce is the most appropriate type of web to develop. You must have shopped from several successful online marketplaces in Indonesia, for example, Shoppe.
E-Commerce can be said to be a shop in cyberspace. Consumers and sellers carry out transactions, from choosing to pay for goods through the website.
When you visit the pages of Apple, Nike, and Solar Gard, you will find how detailed these companies provide information about their profiles.
Yes, the website was created not to focus on sales but to inform the public about the vision, mission, product description, and achievements. For this reason, this type of web differs from the previously mentioned. The benefits of a company profile website are more intended as a means of communication and information between customers and the company.
Next, is the website most frequently visited daily by internet users, especially if not a search engine (search engine). Examples are Google, Bing, Yahoo, and others.
You can search for any information through a search engine. That’s why his website became so popular.
The internet doesn’t just provide detailed and boring information. The reason is several websites specialise as a means of entertainment (entertainment) for citizens. Examples are YouTube, 9gag, 1cak, and many more.
The crowdfunding website aims to be a fundraising medium for people in need. Assistance is usually intended for medical patients, victims of natural disasters, houses of worship, and others.
With this website, fundraising is no longer limited by distance. Anyone anywhere can participate in donating.
According to the Indonesian dictionary, personal means personal or individual. So, it’s only natural that this website contains the owner’s personal information. The goal is, of course, to build and improve personal branding.
Indeed, anyone can have this personal page, but usually, this website is dominated by people with special interests, such as politicians, IT developers, and lawyers.
The digital era demands changes in every line, including the government side. Government institutions at the central and regional levels must provide information transparency to the broader community. One way is to load it through the website.
As previously mentioned, government pages can be identified by particular extensions (.go.id), for example, Go. Id, Bawaslu.go.id, and so on.
Media (News Portal)
The last popular type of website is the news portal. There are many popular Indonesian online news pages.
Through this website, you can read interesting information about the world of politics, economics, education, crime, sports, business, law, to online entertainment.
Website Benefits: 10 Benefits for Your Business
Of the world population today (7.8 billion), more than half, namely 60% or 4.7 billion people, are recorded daily with various activities, ranging from reading news, watching streaming, and interacting on social media to shopping. On line.
This data is certainly not just a series of numbers but an ample opportunity for an entrepreneur. For this reason, it is very natural that almost all business people are competing to build websites. This is inseparable from the large population of users and the benefits obtained from the web.
Here are ten benefits of websites for business actors from various sources.
Business Open 24 Hours per Day, Non-Stop
The website can be accessed anytime, anywhere. This allows consumers to visit your business 24 hours a day, even on holidays. The use of this 24-hour, non-stop website is constantly looking for potential customers for your business.
Imagine if you only survive with an offline system. How many potential customers are out of hand because competitor websites attack them?
Credibility Increases Also Maintained
The next benefit of the website is the increased credibility of your company.
You’re mistaken if you think marketing through Facebook, Instagram, and other social media is enough to build the credibility of your business in the eyes of consumers. Why? Most people think creating an account on social media is easy and free, making it vulnerable to fraud. On the other hand, the website charges its users for domain & web hosting rental fees, thereby reducing its potential for criminal acts.
In addition, the website has complete and accurate information pages for its customers. Anyone can dig up detailed information about your business, from the main page (Homepage), About Us (About Us), Products & Services (Products & Services), to Contact Us (Contact Us).
The Company Can Build Strong Relationships with the Target Market
The ultimate goal of marketing is to find as many target markets as possible and make them loyal consumers. Well, this loyalty can be present if consumers feel that they have found a business that not only takes profits into account but also understands consumer needs.
The method? Take advantage of the blog feature on your business website!
Organize blogs with exciting content according to customer needs. However, don’t forget to spice things up about the company’s business, products, and services.
Make the content of the blog as interactive as possible. Invite visitors to leave comments or fill out surveys.
Improve customer service through the chat feature. This will be an alternative for customers who want to consult quickly compared to email, social media, and mobile.
Sharing ideas with customers is always the right step to building a good relationship. Automatically, loyalty grows by itself.
Promotions Become More Effective and Efficient
Are you still using manual marketing strategies? If so, your company is wasting a lot of valuable things, including money and time. Of course, the traditional method requires a lot of funding, for example, press releases, print advertisements, pamphlets, and others.
Although still popular, this method is considered less effective because it cannot touch all levels of society, from age to economic status. In addition, traditional methods are also less efficient because they usually lead to the accumulation of waste.
Business Developments Are Easier to Monitor
One of the most significant benefits of using a business website is that you can monitor the company’s progress in real-time with an analytics tool that displays statistical information from measurement, data collection, and analysis of website user behavior.
Some indicators that can be displayed by analytics, among others:
- Number of active visitors
- Number of visitors with low visits (one or two times only)
- Pages frequently visited by users
- Average visit time
You certainly can’t feel this benefit if you only focus on non-digital marketing strategies. Although analysis can still be done, the calculation of statistical results takes longer.
Expanded Market Reach
The internet is not hindered by distance. Anyone anywhere can connect as long as they have internet access. In addition, the internet has reached more than half of the world’s population. That means your market is no longer local but also international.
Your company website may be visited by people from Arabia, America, Paris, South Korea, Taiwan, the Netherlands, etc.
With an opportunity like the one above, your business may someday be worldwide.
With the advancement of technology, the freer market, and industry, as well as the increasing need for a system for the efficiency of a job, the need for facilities or containers to increase the value of trust and user convenience, makes the website a prima donna as a solution to answer these issues.
Ur Marketing guru is a software house that has helped many companies and big brands meet their technology needs.
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