Last Updated on March 7, 2023 by hassan abbas
With B2B companies getting more complex with each passing day, so do the sales processes. Therefore, they need a platform that enables them with skills, context, and content to create customers and win deals. Sales enablement platforms help sales professionals get the right message, to the correct targets, at the right time. For that purpose, Seismic arrives to deliver high-end sales enablement solutions, helping businesses engage more buyers and persuasively increase productivity. Efficient Seismic support from experts boosts speed to the market and empowers the sales representatives to close bigger deals.
Seismic platform widely uses Artificial Intelligence to deliver successful sales enablement. Here, we will explore what makes Artificial Intelligence crucial for successful Seismic sales enablement.
Advantages of Artificial Intelligence in Seismic Sales Enablement
AI-enhanced Seismic support drives more sales by equipping sales teams with advanced technologies to win more deals and stay ahead of the competition. Here is how AI sales enablement works:
Forecasts Outcomes: Seismic sales enablement systems can forecast or predict future outcomes with the help of historical data. They can predict the deals with the best closing chance, prospects to target next, and new customers interested in the products. However, the accuracy of these forecasts largely depends on the system in use and data quality.
Predictive forecasting adds value to the sales teams, as many enterprises use Artificial Intelligence for email marketing and sales forecasting. By predicting their sales team’s results, sales managers can take data-based proactive steps.
Streamlines Sales Prospects: Artificial Intelligence intimately tracks prospects and predicts the target’s intent to purchase. It generates comprehensive buyer and customer profiles based on set parameters in the Seismic sales enablement tool. It evaluates existing customers and helps find other targets that best fit those profiles. Analyzing complex qualifiers such as sentiments, personal values, and ethics can identify a prospect’s location, demographic, peak activity times, habits, and behavior. Based on these results, the sales team can follow up and communicate more actively with likelier targets to convert and generate revenue.
Recommends Effective Sales and Marketing Activities: Some AI-enabled systems set up marketing automation processes based on which they recommend effective sales and marketing activities. It suggests the actions based on available data insights and priorities, triggering a specific sales campaign according to brand engagement. They may recommend things like who are the next targets, how to market a product or service, and which customers to prioritize for cross-selling or up-selling. Consequently, salespeople can stay focused on closing the transactions instead of debating on what should be the next steps.
Empowers Personalization: Seismic support with Artificial Intelligence gives insights that sales leaders can use to converse with their customers more meaningfully. Top enablement solutions give more time to sales teams to be effective, generating more from the right calls and face-to-face conversations. As a result, they spend less time on monotonous tasks that Artificial Intelligence can do faster and better.
AI analyzes large datasets to uncover customers’ buying patterns, helping salespeople plan their strategies accordingly. The seismic sales enablement platform provides an entirely intuitive user interface that companies can personalize according to their brand’s needs.
Enhances Sales Productivity: AI in sales enablement helps sales teams track their sales performance and optimize product prices according to the latest market trends. Task automation with AI assists them with everything, including scheduling meetings, evaluating sales pipelines, and making faster decisions based on previous historical results. AI sales enablement helps sales teams generate customized communications and boost sales productivity, prioritizing the most successful actions and improving customer engagement. Access to more insight empowers a sales representative to judge at the right time.
Enhances the Sales and Marketing Future: Seismic platform is a game-changing technology that provides real-time success insight and recommends AI actions to build pipelines efficiently and close more deals. It helps sales teams see their performance in real-time, compare it with competitors, and enhance sales efforts.
As a sales team evolves its Artificial Intelligence, it moves further to build customer relationships and support its growth, accelerating the success rate. Expert Seismic support results in significant cost-cutting, as AI will do the most challenging tasks for them. To summarize, if a sales team aims at AI sales enablement, it must drastically improve its user experience and eliminate barriers to information.