We all know how significant of a role webinars play in today’s world. Given the fact that they are easy to host and are so beneficial for the organizers and the attendees, webinars have now made it to the marketing strategies of all marketers. Webinars are a part of more than 85% of marketers’ marketing strategies. It is because of the advantages that organizations swear by webinars and are planning to rely on webinars in the times to come.
As we all know, webinars are hosted on webinar platforms. Now that webinars are so popular, it becomes obvious that the market has seen plenty of webinar platforms. Now, if you are someone who doesn’t know which platform to choose, it might become very confusing to select one name among the vast sea of platforms. And we all know how risky it might be to randomly select any platform. Hence, in this case, it is necessary for the organizers to have guidance and support. It would help them choose the right platform.
Keeping the same in mind, and to save you from selecting any random platform, we will guide you through the top features that you should look for in a webinar platform. So, without any ado, let us jump into the blog and see what it holds for you.
Top-Notch Audio and Video Quality:
The last thing you would want to do is deliver a bad audio and video quality experience to your attendees. We all might not pay attention to it much, but audio and video quality do have a huge impact on the overall experience of the attendees. Also, even if you include several strategies and plans, the impact of audio and video quality won’t be able to be compensated by any other factor. Hence the first and most important feature you should consider in a webinar platform is the quality of it delivering audio and video. Ensure to pick up a platform that comes with HD video streaming and studio-like audio streaming. Having these features will assist you in delivering the best experiences to the audience.
Larger Audience Reach:
One of the most prominent advantages that online events have over their offline counterparts is they are not bounded by geographical and physical constraints. One can reach out to as many attendees as one wants. Now, if you end up choosing a webinar platform that comes with a fixed number of attendees, would it even make any difference? Hence, the next feature one should consider in a webinar platform is the number of attendees it can accommodate. There are several platforms that don’t have any such restrictions and limitations.
As an online event organizer, what would be your biggest concern? Wouldn’t it be to ensure that your online event remains safe from online threats and security concerns? While it is easier for organizers to ensure the safety of their offline events, the same gets challenging in the case of online events. It is due to the increase in data crimes and offenses. People have started to misuse technology, and hence, your concern is validated. However, to ensure the utmost safety of your online event, you should look for a platform that comes with robust security.
Interactivity and Engagement Tools:
You would always want to deliver an interactive and immersive experience to your audience. Though earlier organizers were of the opinion that online event platforms are inefficient when it comes to audience engagement and interaction. However, it is not right. There are several customizable event platforms that come with audience engagement tools. These tools do not help attendees connect and interact with each other. Also, they bridge the gap between a physical and an online event. Therefore, it is suggested to look for a platform that lets users incorporate tools such as live chat, live polls, Q&A, etc. into their events. These tools will help the attendees interact with each other and they will also help the organizers boost the audience engagement rates of the event.
Social Media Streaming:
Moving onto the next feature, look for a platform that offers social media streaming. As we mentioned earlier, online events don’t come with restrictions as offline events do. Not only this, one can stream their events directly on social media platforms in case of online events. Several customizable event platforms enable attendees to stream their webinars directly to their respective social media platforms. It enables them to expand their webinar’s reach multiple times. Not only this, but it also lets those get access to the event who couldn’t attend the event due to multiple reasons. In addition, social media platforms come with several advantages. Also, they are efficient enough to boost the reach of one’s name and brand multiple times. Hence, look for a webinar platform that allows streaming on social media platforms simultaneously.
There are several webinar platform that are a one-stop solution for all event needs. These platforms come with all the features that one would need to host a webinar. You should select such platforms for your webinar. It is because these platforms will provide you with all the required tools in one place. Also, you wouldn’t have to worry about selecting multiple platforms for all kinds of tools. With such all-inclusive platforms, you will get all the required tools in one place, which would help you save money. Also, it goes without saying that such platforms reduce the possibility of things going wrong at the webinar.
As we mentioned earlier, webinars are quite popular these days, and it is why there are several webinar platforms available in the market. Due to this, selecting a webinar platform that matches your requirements and webinar becomes extremely crucial. Since picking up one platform isn’t an easy task, it is not a difficult task either. However, you need to have clarity about what you wish to have in a platform. We hope the features that we have talked about here will help you find the perfect platform for your webinar. These are all the features that one should definitely look for in a platform to execute webinars worth talking about.