Old-school journalists fear succumbing to writing that is keyword-focused, and occasionally adding newsworthy content every now and then. However, let’s face it: modern journalism has to be optimist in order to be read and discover. Also search engines too require excellent written content.
Based on the Newspaper Audience Databank study in 2007 newspaper readers read both printed and online editions, with a 78 percent rate every week. Here are the figures derive of the data bank study
- 17 percent of adults read their daily newspapers online.
- Just 3% of readers are able to access online-only editions.
- The overall readership of online daily newspapers has grown by 11 percent since 2006.
It also revealed that the readership for both weekly and daily newspapers remains high. With nearly three-quarters of Canadians, 13.9 million adults over the age of 18. Reading the printed edition of the newspaper every week and 73% of Canadians generally reading the local newspaper.
Although the data reveal that online reading has not significantly impacted the readership of print publications and ad revenue but it does show the growing trend of online readership. This means that there is more expectation for SEO and journalism to coexist. Journalism must adapt to ever-changing times in which news is accessible 24 hours a day, and people are increasingly online for the latest news in a hurry. Charli d’amelio feet
Here are some tips for how to create a news article that is optimized online:
1. Improve the names and title tags
Optimizing title tags involves using keywords in the tag to increase the ranking of the particular keyword. Because there’s a lot of competitive keywords but using them doesn’t guarantee a top ranking on Google. You can try with long tail keyword phrases that are compatible with your content.
Searching for a name that is well-known is also a good idea.
2. Optimizing for Google News
Google evaluates news the same way that it ranks articles and other content. Google sends crawlers, or spiders referred to in the form of “Googlebot” on your site to locate the URLs of news sites. It’s a good idea to develop the News sitemap particularly when the news section is regularly updated. Following this, Google scans the content and then goes through the keywords to sort and classify it into categories like entertainment, sports lifestyle, and so on.
Following these steps, Google determines the amount of editorial value the story is beyond the primary source. News stories that are international or national like the recent oil spill in the Gulf of Mexico will attract more attention from other publications, as opposed to an entertainment story that involves American idol Fantasia Barrino’s suicide attempt. Google is then able to group news stories on their home page and ranks them.
When evaluating news on similar topics, Google gives the top position to the most recent and most original news item. Keep this in mind when you distribute the news item, and then send it to the appropriate recipients.
As with all type of media Google keeps its standardization. The best place for images is at beginning in the narrative. Images add interest to a story and may trigger clicks on headlines.
Google News wants friendly URLs that are brief, permanent and distinctive. For really long URLs, you could make use of bit.ly to cut down the URLs. Beware of linking your pages to the site and also including feedback or comments because this doesn’t work nicely when paired with Google News. It is important to keep your text simple and without links, to ensure that they are correctly google suggest primelis
Indexed onto indexed to News homepage.
Do not forget to submit your website’s news page in Google News. Being able to place a news item on Google’s SERP or achieving the first spot can be a great way to temporarily increase traffic. All they need is a little extra effort to make the article NewsOptimize News. *