Higher education has transformed from parochial learning to demanding individuals develop specific skill sets relevant for recruitment. Every educational institute offering higher education has adjusted to deliver online learning during COVID-19.
Digital learning for educational institutes has helped develop an optimised teaching model. Besides making learning flexible, it has enhanced the online presence of educational institutes, generating better traffic and higher interaction. Also, curated social media presence and mobile optimised websites are among the advantages digital marketing provides.
1. Mobile Optimised Website
With smartphones ruling the maximum internet connectivity, having a mobile-friendly educational website is minimal to ensure massive audience engagement. Any digital marketing services agency would recommend having a mobile-based website, seemingly convenient to access for students and their parents.
Be it casual browsing or thorough checking, educational institutes with mobile-enabled websites attract extensive traffic, ensuring better conversion rates.
2. Step up the Outreach Campaign
The chief purpose of using digital marketing for educational institutes is to ensure better outreach among a greater audience. An enhanced social media presence is the first step to attracting a potential audience. Here are some interesting suggestions:
- Organise webinars and live sessions.
- Interact using feeds, posts, and comments.
- Advertising using USPs to meet audience-driven demand.
- Reach out through personalised communication.
- Using quirky and trendy statistics to deliver content.
3. Develop an Easily Browsable Website
A friendly website where products are easily accessible attracts greater footfall for added convenience. Such a feature is a must present on educational institute websites. Collaborating with a digital marketing services agency helps optimise the website, effectively highlighting attractive offers and USPs.
Most students/parents check for the USPs to compare potential choices. The one providing detailed data in an optimised manner has a better chance of ensuring higher conversion rates.
4. Chatbot for Dedicated Communication
Adding chatbots to your educational institute website ensures 24*7 communication. Chatbots are an automated chatting interface that helps audiences leave their message with the option of contacting back. It also provides thorough guidance regarding the website, making a better browsing experience.
Digital marketing for educational institutes uses chatbots as a primary communication point when dedicated customer service is unavailable. With a human touch to ensure personalised communication, an optimised chatbot is anything from a customer service representative to a website guide for a potential audience looking for admission to your learning institute.
5. Why Does Having a Mobile Application Matter?
A mobile app fulfills the experience of having all relevant information at arm’s length. It’s prepared to offer all products in an optimised method.
Educational institutes attempt to have mobile apps to reach the significant learning population using smartphones. Digital marketing services agency incorporates features using the mobile app:
- Provide a thorough learning experience.
- Help track attendance, performance, and exam schedules.
- Offers in-app examination.
- Has a seamless UI experience over website browsing.
- Supports secure financial transactions.
6. Explore the SEO Potential
SEO is a vital parameter for educational institutes. Students or their parents rely on the internet to look for a compatible learning centre. Since most audiences use simple KWs like the best school near me, having digital marketing for educational institutes is crucial to ensure your products meet the criteria. SEO advantages include:
- Higher SERPs (better presence on the webpage).
- Easily noticeable for optimised KW density.
- Catchy meta title and description.
- Comprises unique content that sets it apart from other learning institutes.
7. Showcase Alumni Students
The greatest asset for any educational institute is its former students. Alumni testimonials provide authentic credibility and help potential students looking for admission at par with their expectations.
Digital marketing services agency uses alumni testimony to lure the significant population who prioritise learning institutes with a rich heritage of learning and excellence.
Summary
Every educational institute attempts to provide a state-of-the-art teaching experience. Offering flexible learning for future skill-based curricula or affordability as a viable approach to quality education is popular among learning trends.
Boost your educational institute website with Techmagnate, India’s leading digital marketing services agency. Whether an EdTech start-up or an established online learning institute, Techmagnate provides dedicated online marketing services (app, digital, social, SEO) to help project your target services into prominence.
Author Bio: – Prashant Shukla is heading the search operations at Techmagnate. He is a digital marketing expert with more than 9 years of experience. He is sought-after for providing exponential growth to the businesses via digital marketing.
