Channel letter signs are one of the best ways to get your message across to passers-by. Whether it’s a shop on the main road or just an apartment complex entrance.
Unlike other options such as hanging banners, channel letter signs have very few restrictions when it comes to placement. And they also last much longer than most other signage options available in your area.
Here are few reasons why you should consider channel letter signs over any other option!
What Are Channel Letter Signs?
Ever see a neon sign blinking in the distance and have no idea what it says? Neon signs are usually for restaurants or bars, and their primary purpose is advertising. However, channel letter signs work in a similar way; they give you visibility with more words per sign.
Channel letters can be seen from great distances. And there’s no need for special building codes like you do with neon signs. Channel letters can be made out of metal or plastic that’s molded into words. They’re easy to maintain and cost less than neon signs because they use much less electricity.
How Do They Benefit a Business?
Channel letter signs are commonly used by commercial establishments such as restaurants, retail stores, and nightclubs. They can also be purchased for use by churches, schools, or other private institutions that desire to display a large message.
These signs are usually mounted on the exterior of the building. And often put lighted from within so they can be seen at night too. A well-designed channel letter sign is not only an excellent way to advertise your business. But it will also enhance the look of your building by giving it an identity people recognize and associate with a product or service.
How Do They Affect Your Audience?
Attracting people’s attention is essential for any business, but it isn’t always easy. Advertising can often be expensive, and there are just too many companies vying for a consumer’s attention. A cost-effective way to stand out from the crowd is channel letter signs.
Channel letter signs may not have as much visibility as some other forms of signage like lighted. Electronic signs with scrolling messages or drive-thru restaurant marquees, but they have their advantages.
What Features Should You Look for In a Channel Letter Signs?
Choosing a channel letter sign is not always as easy as you might think. When choosing your sign, there are some key features that will help get your message across loud and clear.
First, consider the height of the letters and also the spacing between each letter when deciding where to put them on your building or store. Try to place them in front of large windows or entranceways so they can be seen clearly when people drive by on the street.
The more people who see your signage the better. Especially if you’re advertising a sale on clothes or shoes this week! Next, decide what color would best represent your business by considering colors that can be easily read from both close up and from far away.
Where Are They Usually Placed?
Channel letter signs are usually seen on large office buildings and warehouses. They can be mounted at any height, with the most common height being 6 feet or higher.
You will typically see these types of signage when you are near a shipping port, industrial area, or manufacturing plant.
Sometimes they are also used as an advertisement outside of stores. A channel letter sign is made up of individual aluminum letters that spell out the business name that it is advertising.
What Shape Should Your Channel Letters Be?
Since there are many different styles and shapes available. It’s best to know what shape will work best for your message. Generally speaking, circular letters are the most popular option because they can be seen from the greatest distance.
For example, if you want to hang channel letters in front of a storefront that’s large enough. So, people can’t see it without driving past, circular letters might not be the best choice. Because they will be difficult to read once someone gets close enough.
Round is better suited for instances where you’ll want people to take a moment and stop their car or bike for an extended period of time like before an entrance or on the side of a busy street.
How Many Characters Can You Fit into A Channel Letter Sign?
Channel letter signs are the perfect way to get their message across in a cost-effective and eye-catching way. They’re designed for your company or event and will get people talking about your business.
They’re about 50 ft high and 20 ft wide. But you can make them as big or small as you want (some companies use channel letters that are less than one inch). Channel letters are like giant vinyl posters with lights on them.
This allows for virtually unlimited messages, color variations, and logos. Which gives the person driving by the option of seeing what they need from afar. Like huge billboards, channel letters can be seen from up to two miles away on a clear day in urban areas!
Are There Any Legal Restrictions on Channel Letter Signs?
Channel letter signs are considered self-installed signage and will be subject to the same ordinances as any other form of signage. In general, businesses installing channel letter signs should review their local sign code for details about height, size, etc.
Some jurisdictions will also require permits for installation on private property or require that the sign has a certain distance from other property lines or objects (e.g., buildings).
Local zoning boards may have additional regulations restricting the placement of channel letters on public streets and sidewalks.
