Last Updated on April 15, 2023 by Tabraiz
“Just like each and every one of us, Google’s algorithms adore animated video.”
Businesses of all sizes are using animated films to reach more customers than ever before. Consider what animation can do for your business; it is a tried-and-tested method to enhance conversions and engagement.
Animated Videos in the Workplace
You may have thought about including animation in your video sales letters, explainer videos, and other media. If you do so, you will be following in the footsteps of many large organizations and great start-ups that have successfully utilized this medium.
Uncertain as to how animation might expand your business? Or worried about which video animation company to collaborate with? Let’s take a look at the reason why animation continues to have a strong online marketing presence.
Any Ideation Can Be Brought to Life Through Animation
Because animation allows for limitless modification and originality, you may easily bring any tale or message to life. Unlike live-action, you do not need costly sets or special effects for animation.
Animation Has Global Attractiveness
When you were younger, you probably watched cartoons. Almost everyone has watched and appreciated the format at some point. Not only children enjoy animation, but also adults. Consider the exploding popularity of animated series such as Rick and Morty, The Simpsons, and Family Guy to determine how well-liked the medium is.
Complex Concepts Can Be Clearly Expressed Using Animation
As said previously, no concept is off-limits when it comes to animation. This also implies that animation reigns supreme when it comes to presenting complex or abstract issues that would be difficult to depict in real action.
Explaining how we believe dreams function or how time works in a black hole can be difficult to illustrate with text alone and nearly impossible with live action. This is where animation shines the brightest.
Animation Adds Feeling to Your Message
Animation is exceptional at mixing emotion and narrative. Capable of creating compelling characters and narratives that resonate with audiences on a fundamental level. The union of sound, imagery, and narrative is a compelling combination that will resonate with audiences.
Businesses that wish to engage their audiences on a deeper, more intimate level can utilize animation.
Animated Videos Enhance Conversion Rates
Using videos on landing pages increases conversions by 86%, according to studies. Animated videos outperform other video formats in terms of audience engagement and watchability. This indicates that they offer a remarkable conversion rate, one of the highest seen across marketing content formats.
Production Of Animation Is Cost Effective
Contrary to popular belief, modern animation is a cost-effective medium that can accommodate virtually any budget. Thanks to advancements in digital technology and expert video animation companies, now animation can be produced quickly, affordably, and without sacrificing quality.
Animated Videos Improve The SEO Of Your Website
Just like us, Google’s algorithms adore animated videos. Including them on your website will improve its SEO and search engine rankings.
Having an interesting animation will also result in visitors staying on your website longer to view the information. This increases the time spent on your site, a feature that Google considers when determining which sites to include in its search results.
According to studies, adding a video thumbnail to search results can double search traffic.
Animation Makes Your Company Stand Out
Everyone is aware that the Internet is flooded with video content. In the near future, it is possible to account for 87% of all internet traffic. With this amount of competition, it can be challenging to create material that is both exciting and engaging.
In a world filled with uninteresting testimonials and demonstration films, animation can help your firm stand out. Due to the amount of inventiveness, they are far more likely to be watched and remembered, allowing your firm to stand out from the crowd.
Animated Videos Increase Your Exposure
There has never been a more interconnected moment due to social media. Due to the quick transmission of information, everything has the potential to “go viral” and get views by millions of people. In fact, a 2018 study indicated that social media and video streaming are the two most popular online activities.
Online audiences value originality. If people find something meaningful, they are more likely to share it with their friends and family. Regarding this type of content, the animation is difficult to surpass.
Animation Builds Relationships
According to HubSpot, fifty percent of consumers prefer video over other content types. Video creates a more engaging and participatory experience for viewers. Considering animation’s capacity to convey a message and its creative potential, the advantages become evident.
Utilize Animation to Expand Your Company
In short, it is apparent that animation has tremendous growth potential. What’s more important is that your business needs to incorporate engaging videos for growth right away. So without any further ado, collaborate with a trusted animation company for a drastic change. One that you never knew was even possible with such minimal efforts.