Last Updated on April 8, 2023 by Tabraiz
In today’s digital era, marketing can be done effectively and quickly through the internet. Everyone can advertise products at affordable prices, even for free. One of the best marketing methods is video marketing. It is a business marketing strategy that uses video content.
Video marketing is the most effective strategy to lure potential customers into using or buying your product. Several types of video marketing are popular among marketers, such as explainer videos, product videos, motion graphics, etc.
Online marketers investigate video formats to sell and promote various products and services. The power of video advertising is evident in that 52% of online marketers worldwide recognize that video content advertising significantly contributes to ROI.
Therefore, video marketing is essential in today’s digital business world. So, if your business is struggling or just starting out using a video marketing strategy, here are the five best suggestions for a better video marketing project to make your business a success.
1. Tell Stories, Avoid Being Salesy
Make your video marketing a place to tell a much better story about your business; rather than just promoting your products or services, being salesy will only drive your customers away.
Most people are interested in a compelling story that can solve their problems. Thus, showing your products or services through a compelling video can help you attract wider audiences and generate more leads.
Focusing on your customers’ needs and solving their problems through your products and services. For example, You have a product video that explains the usage, benefits, and how it becomes the solution to solve their problems.
2. Keep it Short
The primary key to video marketing is short-duration content that is compelling and simple. Most audiences have a short attention span. You should make video marketing content as short and straightforward as possible.
One way to get the audience’s attention with your video is that your video thumbnail should be eye-catching enough to make viewers click on it.
Then, create a video that captures the viewer’s attention in the first 15 seconds. Even better if it’s less than that. According to research, The best duration to showcase your business in a video marketing is no more than 15 seconds
The first 3 -15 seconds are crucial for your audience. During this period, the drop-off rate was the highest. That way, make sure your video has high traction.
3. Include A Clear Call-To-Action
Including calls to action in your videos is the best suggestion for a better video marketing project. A call to action is a way for marketers to influence someone to take a specific action.
Therefore, ensure you have a clear call to action (CTA) for your audiences to do what you want them to, such as visit your website or homepage, buy your product, etc. Without a call to action, your video marketing will be in vain.
4. Choose Your Marketing Channel Wisely
The next suggestion is to determine the right platform and often visited by your target business customers. There are several popular video-based content platforms, such as YouTube, Instagram, Website, Facebook, and others.
Choose a suitable platform so that your video marketing can be seen by many people and work optimally. Video marketing will be even better if it is supported by paid advertising on YouTube or Facebook.
That way, your video will be easier and faster to reach more audiences and increase conversion rates. You can use this method to get the right target customers and visit the landing page to make a purchase.
5. Optimize Videos With SEO Content
Google also indexes YouTube. In other words, video content uploaded to YouTube enters Google’s database and appears in search results.
Search engine optimization is essential for expanding the reach of your video marketing. You can optimize your video SEO by including essential keywords in the video description. Don’t forget to include a call to action in your video description.
The trick is to add a link to your brand’s landing page. Moreover, you can use the tagging feature on YouTube. This feature allows videos to recommend people who watched videos with the same theme as the tag.
Video marketing has become a popular strategy among marketers these days. Many digital marketers are vying to produce and use video content as a marketing strategy to build trust, increase conversion sales, and grow their brand along the way.
However, if you have trouble or are just starting to do video marketing in your business, not to worry, the five suggestions mentioned above will help you stay on track and make running your video marketing project easier.
So, start preparing and planning appropriately to get maximum results.
Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Email: [email protected]
LinkedIn: Andre Oentoro