Are you an owner of a proud small business? If so, you must know how important it is to have your store’s presence on the web. The existence of Amazon and eBay may make you feel a little overwhelmed, but you don’t need to give up on the good fight already.
You need to ensure that you develop the best possible eCommerce website that allows you to expand your business across continents.
Just having perfect SEO and a great website design is not enough.
Start with a catchy name for your store’s web home address and get your head in the game by outlining a solid marketing strategy. As for ecommerce web development, we’ve some tips and ways for you to ensure a good win!
1. Optimisation of pre-and-post ecommerce web development
Want to get an excellent online reputation on google and ensure that your website does not get flagged by the search engine? One way to do so is to ensure that your website has a fast-loading speed.
Earlier, people would click on a website, wait for it to load slowly, and if it did not, they would go back and try it again. Today, the online crowd would forgo checking your site if that happened.
According to research by Google, the bounce rate of visitors increases by 90% if the website link takes more than 5 seconds to load.
You must think of optimisation, so your website is in its best performance phase!
2. Search and filter functionality
The search bar is easily the most used feature on every website, especially if such a website sells anything. So, if you are offering products and services to the customers, make sure to provide an advanced search function.
For example, make it easier for people to do a visual search to find similar items of their requirement. Also, provide different categories to browse through if the user is unsure of what they are looking for.
You can also add synonyms and keywords to your product, so if a person does not know an exact name, they can still find it.
3. Mobile functionality
In today’s age, mobile phones are our genie. Everything is one touch away. Most online transactions occur through a mobile phone only. Shoppers looking to buy desirable products also prefer using mobile apps.
Even if you don’t have one, you can still ace the conversion rate simply by ensuring that your ecommerce interface is well adapted to the mobile web. A responsive web design can shoot your sales a lot!
4.Convenient shopping cart
A simple yet functional shopping cart design is another attractive feature of any good ecommerce site. From adding products to the cart to checking out, ensure the steps in between are as minimum as possible.
You can offer three kinds of users: registered, unregistered and guest. Once a person has added products to the cart, and you jump a ‘register’ pop-up on them, make sure that post the registration, they don’t need to find the products all over again. That would make for a bad experience.
Additionally, a one-step checkout would be ideal. Also, add a section of products on your checkout page to display relevant products that may interest the user.
Final words
There are a lot of factors and features to consider when developing an ecommerce website. But the heart of the matter is that everything comes down to functionality and convenience.
Your end goal is to create a high-performance ecommerce website that attracts customers with good designs and SEO and makes them stay for your products.
Make their shopping experience as easy as possible, and you will earn a loyal customer for life!
