Last Updated on September 15, 2022 by admin
Labeling is a vital process of any product manufacturing company. It is crucial for consumers as well as for your company’s laws. There are a variety of labels for different purposes and of different material with necessary information. In this article, we will see various types of labels and their purposes. But first let’s have a quick look at the must-have characteristics of a label.
Must-Have Characteristics of Label
Labels are for giving detailed information to the consumer so that they can be aware of the ingredients and prevent any allergy effects. Labeling also plays a crucial role in enhancing your sales by attracting maximum traffic to products, but only the right labeling can help you to stand out from the market. And for this you need technology support like web to print solutions that provides you with web to print software and store management tools. It will help you to design the labels hassle-free and manage your store simultaneously.
Here are some specifications your label needs to have to be precisely informative and attractive at the same time:
- It needs to be served clear communication of all the required or expected information.
- Make the labels attractive and engaging. Focus on graphics, color, size, shape, and font of label.
- It should be informative from top to bottom about contains and producer’s information.
- Adapt the characteristics of the product packed inside the packaging. Show the context, use, and results as much as possible on the label.
- Keep the label’s characteristics, like colors, as per the product colors. For example, if there’s pineapple juice in the packet, then the label can be of tropical or yellow shades with some graphics.
- Ensure the text is clearly visible
- Manufacturing and ‘use by dates should not be missed.
- The percentage of all the ingredients is a must to have on the label.
Various Functions of Labeling
Grading
This is one of the characteristics of labeling. It should always display in distinct grades. This helps in dispatching the goods to their ideal destination. For example, the goods produced by company X in Toronto might have different features and grades than the goods produced by the same company in Kingston. This way, customers can buy whichever class of product they want to buy.
Identification
With labeling you can give your products a distinct identity that can make it stand out from others. If it’s completely readable and attractive, then customers will be more attracted towards it as it would save time, and the graphics can be eye-catching. With some signature labeling, customers can identify your goods from any store.
The question here is, how can you provide such engaging and attractive labels? By customizing them as per your business and specific to products. This is possible by investing in online label designer. It enables you to use different editing tools like text, colors, clip art, etc., to make your product labels more interesting. You can also have theme-based labels from this software. And you don’t need to make a new one every time, you can save the template and use the same for different products.
Consumer Protection
We can say that this is the ultimate goal of labeling. With the correct information, customers can know the real facts and stay away from any manipulation. Labels provide accurate information to the customers about the goods they are buying. Components, producer’s details, process of manufacturing, expiry date, etc., are some of the important components to not miss on.
Law Compliance
Labeling checks out on all the law policies about putting necessary legal rules on the goods by the company like statutory warnings. For example, there needs to be a label saying “Smoking causes cancer” on all the cigarette packets. Companies should skip it, and labeling helps them to show the warnings and necessary information to prevent consumers from false information.
Promotion
Marketers often combine packaging and labeling to attract customers. Labeling is an essential tool in the process of product marketing. It plays a significant role in grabbing people’s attention by emphasizing the essential aspects and making the product more informative and appealing. I mean who will not buy the product if the label says, ‘Free gift inside’?
To ensure, your labels are up-to-date to serve you all the below functions, you can use label design software to design the labels as per your desires.
After knowing the characteristics and functions of labels let’s look at the types of labels:
Various Types of Labels You Can Use
Basically, there are 4 different labeling forms
- Brand Label
This type of label contains all the information regarding the manufacturer and the brand. It includes the name of the product’s brand, their logo, or trademark, and that’s it. It’s only the graphics and name of the brand. It doesn’t give any other information about the product on it. Example: Samsung.
- Grade Label
This label displays the quality or grade level of that product. It describes the features of the packed product. These labels are used by companies to categorize the products as per their quality. As discussed in the ‘Functions’ section, grade labels are crucial to provide the required quality to the customer.
- Descriptive Label
These labels include the main information about a product. It includes ingredients, instructions, weight, size, volume producer’s information, potential uses, expiry date, etc., about the label. This label needs to be as descriptive as it can but relevantly. Customers should get all the relevant information they require about the product from these labels.
- Informative Label
These labels include a lot of specific details of the product. It is different from descriptive labeling, and the descriptive labels provide detailed descriptions about the content, who produces it, how it was produced, how to use it, etc. But informative labels include recipes, cleaning directions, etc.
Conclusion
With the right web to print solutions you can take your shop online and spread your business widely with the help of right labels. Design labels that represent the product and producer perfectly, fill it up with relevant information, and let it pull the customers towards itself.
