Marketing seems easy on the surface, but it is one of the most hectic and demanding skills. We aren’t discouraging you from entering the field because it is certainly rewarding. But the point is, one should know the do’s and dont’s, pros and cons before finally making a decision.
Marketing demands full-fledged planning from the core. The easy first step is memorizing books and graduating as a marketing major. However, when things move to a real-life situation, coping takes time.
And even if your plan is perfectly ready and applicable, your team’s performance might not align perfectly with the pace. If you research the performance of the marketing departments of any large company, there are mostly two extremes.
Some get instant results with an average marketing plan. Others have exceptional results with all the pieces in place. Our marketing specialists have researched the top tips that you need. If you’re looking for the right strategy but can’t identify the loopholes in yours, don’t worry.
Remember, every marketing plan or strategy has room for improvement, especially if you involve SMM tips. Here are some tips to help you with your first marketing job.
Brand Management: This is a core job and a crucial department that companies rely on. In short, you are handling all the marketing related to a specific brand that has more specialized needs.
The entire company, for instance, might be lying in the cosmetic industry, but one specific brand could have deeper needs.
A shampoo might also have varieties, and each of these varieties would be targeting a different kind of audience. Such marketing jobs mostly relate to reaching the target audience and taking feedback on time.
Public Relations: This isn’t entirely one of the marketing jobs but lies more on the customer services side. You handle stuff like answering people’s concerns about a specific product and handling customer care. For an eCommerce business, customer service is usually minimal.
SEO Specialist: Now, this is the kind of work eCommerce businesses pay very high for. The basic reason is that the only key way to reach their audience is through social media and the search engine.
That is why such marketing jobs demand you to optimize a brand’s performance on the search engine and boost its ranking. Boosting the rank can lead to more views on the business website and, thus, more sales.
Social Media: SMM is one of the core concerns these days. No matter what type or nature of brand it is, it has a social media account to manage. The common job responsibilities of an SMM manager include:
- Making an SMM strategy
- Approving the works of the SMM graphics maker
- Monitoring the social media managers
- Managing the social media data and analyzing it
If you have been an enthusiast of marketing for a long time, this is certainly the track you’re taking. Now people confuse marketing for business studies and end up taking a business degree to major in marketing. However, that’s not the right path. To land a perfect marketing job, you need to research properly about the courses, subjects, and experiences a marketing degree might provide you.
This is our responsibility at college from day one. Whatever achievements, internships, and academic news you wish to post that can contribute to your professional life, do it! For instance, people add their latest jobs, new internships, completion of a course, and such work-life events on Linkedin all the time!
Now, this is the harder step to finding a perfect marketing job. Many book marketing services USA recommend that branding is a better way of landing a good job than resume building. Some tips for branding yourself better are here:
- Keep active social media accounts.
- Update your work-life achievements regularly on official platforms like Facebook and Linkedin
- Try to have public accounts on Instagram so employers can reach you
- Write captions and bios that reflect your work and personality
- Occasionally share your work-life tips to portray the soft skills that help you with a marketing job and other work
The job market is competitive these days. Especially the marketing industry is filled with people who side hustle and might take the seat for the moment! This way, you can miss a vacancy. To match the pace of the 21st century, you need to automate the process.
Apply on LinkedIn jobs, indeed.com, and sites like PayScale. You can also get email updates for relevant vacancies.
Don’t keep your resume very long. Keep it minimal. While you should boast of all your achievements, hard skills, and soft skills, you should also not make it long. Keep it less than three pages ideally.
Now fresh graduates usually dont have the confidence and, to be honest, the resume to negotiate a good rate. However, sometimes even they can cut a fair deal given their soft skills. Therefore, we suggest that you should keep 2-3 options available, so you dont get exploited!
Side hustles can give you a good insight into the corporate world before you land the final perfect marketing job. Now, if you are a marketing major and you’re driving Uber part-time, that doesn’t build your resume. Find side hustles like writing, promoting content, or social media marketing that lies under your field of study.
This is a useful way of learning things that your university or even the corporate world won’t teach you too soon. Get a good grasp of new trends. Things like learning blockchain, industry dynamics, business studies, or data analysis can help you.
Although one can not truly understand an industry’s dynamics if they’re just beginning. It takes almost a decade of affiliation with various companies to understand the movement of the industry.
Employees or managers need to know when the company is going to be hiring most, boost or cut salaries or adapt to new trends. This knowledge can greatly help you in switching jobs because you’re not just an employee then. You are truly an asset that can link things up from your past experience!
Report means the connections you build around the organization or the culture you promote. For instance, if you’re an introvert, you can not talk to people or make your way through with warm contacts. Companies value people with warm contacts a lot!
In conclusion, finding the perfect marketing job is not so hectic, given that you follow all these steps!